Carbon Media Group Builds Portfolio with Acquisition of 36 Websites


Carbon Media Group — the Bingham Farms firm behind more than 500 websites for outdoor, action, and agriculture enthusiasts — has acquired 36 digital properties from San Marcos, Texas-based Group Builder.

The largest website in the acquisition is Homesteading Today, which provides information for creating a lifestyle of self-sufficiency, with topics including agriculture, livestock, country living, and homemaking. The website has nearly 48,000 active participants and reaches more than 750,000 unique visitors each month.

Also included in the transaction are Tractor Forum, Firearms Talk, and Velospace.

“Carbon Media Group is committed to creating, curating, and sharing the most compelling content for a wide variety of outdoor enthusiasts,” says Hyaat Chaudhary, CEO of Carbon Media Group. “From fishers to farmers, this acquisition further enhances our position as the leading provider of digital content focused on the outdoors, action sports, and agriculture.”

Overall, Carbon Group — which also creates digital advertising campaigns for brands including Energizer and John Deere — reaches more than 22 million unique visitors a month, according to Reston, Va.-based ComScore.

Editor’s Note: The original version of this article said Carbon Media Group is located in Bingham Hills. Its actual location is in Bingham Farms.