Canton Township’s Fraza Expands With New Vitan Equipment Branches


Fraza, a Canton Township-based material handling solutions provider, has announced an expansion with its new Vitan Equipment branch. Vitan Grand Rapids and Vitan Detroit are now open.

Vitan Equipment offers new and used equipment, parts, and service for a variety of makes and models of material handling equipment, rentals, related warehouse and industrial supplies, and operator training.

The expansion is part of Fraza’s geographic growth. The company plans to focus on incorporating new technologies, including a fleet analyzer system that provides real-time data to prevent damages and extend the lifespan of customers’ equipment.

Vitan will bring a product and service offering to new areas throughout Michigan.

“Vitan will support customers in their effort to be more efficient, profitable, and progressive by incorporating reliable, affordable brands and advanced fleet-analyzing technology into their business,” says Roger Runyan, CEO of Fraza. “Not only are we expanding geographically, we are continuing to push the boundaries on innovation through Vitan. Our service and products, backed by 80 years of reputable experience, allow us to do that.”

Fraza is a family-owned company that has been servicing metro Detroit since 1938.

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