Canada’s Multimatic to Open $8M Driving Simulation Center in Novi

Multimatic Sales and Marketing Inc. is establishing an advanced vehicle development and driving simulation center in Novi. The company is a subsidiary of Canada’s Multimatic Inc., a global supplier of engineered components, systems, and services to the automotive industry.
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Multimatic vehicle development and driving simulation center
Canada’s Multimatic is opening a an advanced vehicle development and driving simulation center in Novi. // Rendering courtesy of Multimatic Inc.

Multimatic Sales and Marketing Inc. is establishing an advanced vehicle development and driving simulation center in Novi. The company is a subsidiary of Canada’s Multimatic Inc., a global supplier of engineered components, systems, and services to the automotive industry.

Located at 25540 Seeley Road, the project received a $603,500 Michigan Business Development Program performance-based grant from the Michigan Strategic Fund and is expected to generate total private investment of $7.8 million and create 50 jobs. Michigan was chosen over a competing site in Canada. The company expects to hold a grand opening ceremony on the new construction around the end of the third quarter.

Multimatic plans to bring a driving center to Novi known as the SimCenter, where the company will design and develop technologies related to hybrid and electric vehicles. The facility will operate as an extension of Multimatic’s driving simulators in Canada and England.

“The opportunity to host Multimatic’s SimCenter would, once again, place Novi on the map as a leader in the development of autonomous vehicle technology,” says Novi Mayor Bob Gatt. “Michigan is the birthplace of the American auto industry, and a first-of-its-kind facility such as the SimCenter would continue that proud tradition.”

“The new SimCenter facility in Michigan means excellent jobs for our residents and further establishes the state as a hub for innovative vehicle solutions,” says Jeff Mason, CEO of the Michigan Economic Development Corp. “We welcome Multimatic’s commitment to Michigan and becoming a key contributor to the state’s expanding autonomous vehicle supply chain. We’re pleased to work with our local partners and support this investment, and we look forward to working with the company as it continues to develop and design next-generation vehicle technology.”

The center will allow Multimatic to conduct its own internal research and development and will include space for operations including equipment test cells, a control room, conference rooms, and a test property preparation area.

“Multimatic is optimistic about the growth and opportunity present in the southeast Michigan area,” says Raj Nair, president and COO of Multimatic. “We are grateful for the support throughout the state of Michigan; the MEDC, Oakland County, and the city of Novi have been tremendous partners throughout our selection process. With such strong community backing, we look forward to leveraging VI-grade’s state-of-the-art simulator technology and introducing its capabilities to the North American market.”

The Novi city council is considering an abatement application a tax abatement program. Information on careers with Multimatic is available here.

“We thank and congratulate Multimatic on its decision to locate its state-of-the-art driving simulator in Novi,” says Oakland County Executive L. Brooks Patterson. “Our county is home to many of the global leaders in autonomous vehicle technology and Multimatic’s SimCenter is at the forefront. We appreciate their investment in Novi and are anxious to see the innovations they bring to this rapidly evolving field.”

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