California-based Viola today announced its first cannabis harvest in its Detroit cultivation facility. The announcement also marks the launch of the company’s fully operational Detroit facility, bringing more than 10 strains to market.
The harvest launch arrives on the heels of the opening of the company’s 48,000-square-foot Detroit retail location in November. The harvest brings a full grow of cured, ultra-premium flower to the Michigan market, including ATL, Keylime, Star Dog, Triangle Kush, Vader, Wifi, XXX, GG#4, Underdog OG, and Underdawg.
“The launch of our first harvest in the Detroit facility is a true testament to the growth, reception and overall expansion of the Viola brand,” says Al Harrington, former NBA player and founder of Viola. “We see so much opportunity and potential within the Detroit region, which is why we’re putting such an emphasis on this particular harvest and using this facility to elevate our brand and, most importantly, the community.”
Viola also has launched its limited-edition apparel line that features Michigan and Detroit imagery as well as Viola’s name and logo. Proceeds of every purchase will benefit both the George Floyd Foundation and the Breonna Taylor Foundation.
The launch is the first rollout as the brand prepares to further its footprint in Maryland, Nevada, Oklahoma, Missouri, and Arizona.
Viola was founded in 2011. It is named for Harrington’s grandmother, who has glaucoma and diabetes and finds solace in cannabis remedies.