California Cannabis Company Viola Launches First Retail Store in Detroit

California-based cannabis retailer Viola, founded by former NBA player Al Harrington, today opened the Viola Provision Center at 4473 W. Jefferson Ave. in Detroit.
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Viola Provision Center
The Viola Provision Center, a cannabis store, has opened in Detroit. // Photo courtesy of Viola

California-based cannabis retailer Viola, founded by former NBA player Al Harrington, today opened the Viola Provision Center at 4473 W. Jefferson Ave. in Detroit.

The 48,000-square-foot facility, which also will feature cultivation and packaging capability in the first quarter of 2020, is the brand’s first retail location.

“This is a very special time for Viola,” says Harrington, who played for seven teams over 16 NBA seasons. “We have been developing our brand for over 10 years, producing ultra-premium products rooted in purpose and social equity. The launch of our first flagship store in Detroit is a testament to the growth and overall expansion of Viola.”

In addition to Viola’s full suite of products from a wide variety of strains of flower to concentrates extracted using Viola’s proprietary process, the store also will feature other strategic cannabis and CBD-based brands.

The Detroit store opening marks the beginning of Viola establishing a national retail footprint with two more retail locations in California set to open in the second quarter of 2020.

The brand is named after and inspired by Harrington’s grandmother who suffers from glaucoma and diabetes and finds solace in cannabis remedies.

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