Caesars Entertainment Inc. in Las Vegas today announced the launch of Caesars Sportsbook, a new app that combines all the company’s sports betting assets under one brand, anchored by the app that offers Caesars Rewards, a loyalty program.
The app is available in Michigan and seven other states.
Caesars is the official casino sponsor and an official sports betting partner of the NFL. The company also has partnerships with the NBA, NHL, MLB, and several individual teams. Caesars recently announced an expanded partnership with the New Orleans Saints resulting in the team’s stadium being renamed the Caesars Superdome.
“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook,” says Tom Reeg, CEO of Caesars Entertainment. “The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards.”
The app operates on Liberty, the company’s owned and integrated tech stack, offering more options for wagering. Features include:
- Every bet earns. Win or lose, every wager will result in the earning of Caesar Rewards Tier Credits and Reward Credits. Reward Credits earned within the network can be redeemed everywhere, including free play, dining, getaways, and specially curated sports and entertainment events.
- Hundreds of ways to wager due extensive odds and flexible limits.
- An easy-to-use app experience.
- Safe and secure payment options through a trusted and established name in casino entertainment.
“Caesars Sportsbook puts the bettor at the center of everything,” says Eric Hession, co-president of Caesars Digital. “We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate. But beyond that, we want to treat every Caesars Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesars Rewards.”
In celebration of the launch, first-time Caesars Sportsbook app users will have the opportunity to place their first bet of up to $5,000 risk-free. The Caesars Sportsbook brand will be launching locations outside of the company’s casinos and resorts, such as the Turtle Creek Casino in Williamsburg and more.