Cadillac Unveils All-electric LYRIQ Show Car with 33-inch Infotainment Screen

The Cadillac division of Detroit’s General Motors Co. has unveiled its all-electric LYRIQ luxury crossover show car that it says is a look at the future of the company.
Cadillac's new LYRIQ
Cadillac has unveiled its all-electric LYRIQ luxury crossover show car, the first of 20 new electric vehicles GM plans to introduce by 2023. / Photo courtesy of Cadillac

The Cadillac division of Detroit’s General Motors Co. has unveiled its all-electric LYRIQ luxury crossover show car that it says is a look at the future of the company.

The offering is the first of 20 new electric vehicles that GM plans to introduce by 2023 as it moves to an “all-electric future.” While the LYRIQ SUV is close to being dealership ready, pricing and availability were not announced during a public unveiling Thursday evening.

The most eye-popping interior element is the 33-inch LED infotainment display that runs nearly the length of the dashboard. The automaker says the display offers the “highest pixel density available in the automotive industry today and can display over 1 billion colors — 64 times more than any other vehicle.”

The vehicle’s propulsion system and supporting technologies, Cadillac says, positions the automaker to be a leader in electrification, connectivity, and automated driving.

The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecting an EV, Cadillac designed LYRIQ to go beyond 300 miles of range on a full charge, based on internal testing.

A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements,” according to its designers. It also is part of a lighting choreography that — along with vertical, slim LED signature lighting — greets the owner upon approach.

At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.

“Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” says Steve Carlisle, executive vice president and president of GM North America.

Performance and technology highlights include:

  • Charging options that fit a variety of preferences for home, the workplace and on the road — including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW2
  • Rear-wheel drive and performance all-wheel drive configurations.
  • An enhanced version of Super Cruise, the industry’s first hands-free driver assistance feature, available on more than 200,000 miles of enabled roads and recently updated to include lane change on demand.
  • New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking.

According to Cadillac, LIRIQ’s modular, purpose-built EV platform eliminates physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, offering an “optimized design that supports greater driving range, an engaging driving experience, and a new interpretation of passenger space.”

The lower center of gravity and near 50/50 weight distribution enabled by the placement of the battery pack, Cadillac engineers say, results in “a vehicle that’s sporty, responsive and allows for spirited driving.”

The placement of the drive motor at the rear of the vehicle is said to contribute an even greater feeling of balance and agility. It also enables the system to channel more torque to the pavement without wheelspin for improved acceleration and greater cornering capability.

Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front of the vehicle, which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance for drivers.

In addition, upon approach LYRIQ sensors “recognize” the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror, and climate system adjustments.

Additional technology highlights include:

— Battery and charging monitoring conveyed by at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions.

— New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction, and more, and a far plane displaying transparent navigation signals and other important alerts.

— Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.

— A new road noise cancellation technology that uses more microphones and accelerometers than previous versions, and targets the frequency range of tire cavity noise, reducing the noise level in the vehicle.

At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers “exceptionally crisp and precise sound reproduction.”

“With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” says Hussein Khalil, lead audio design release engineer at Cadillac. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”


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