The Cadillac brand of Detroit’s General Motors Co. announced that it will unveil its all-electric LYRIQ show car, which the automaker says will “redefine the boundaries and limits of mobility and connectivity,” in a virtual event on Thursday, Aug. 9 at 7 p.m. EDT.
The vehicle builds on more than a century of innovation, Cadillac says, and marks the beginning of a new, all-electric, chapter for the brand.
“Inspired by ceaseless innovation, we greet with gratitude the next generation,” says a video accompanying the announcement of the reveal.
The event will take viewers behind the scenes to show how the vision for the vehicle became a reality.
The new Cadillac show car is part of GM’s vision for an all-electric future.
“Our team accepted the challenge to transform product development at GM and position our company for an all-electric future,” says Mary Barra, GM chairman and CEO. “What we have done is build a multi-brand, multi-segment EV strategy with economies of scale that rival our full-size truck business with much less complexity and even more flexibility.”
The automaker planned to unveil its 1,000-horsepower GMC Hummer EV but postponed that event due to COVID-19 concerns.
In Related News: Cadillac will serve as the title sponsor for the Cadillac Grand Prix of Sebring on Saturday, July 18 at Sebring International Raceway in Florida. The event will be the second race back for the 2020 IMSA WeatherTech SportsCar Championship series, following the WeatherTech 240 at Daytona this Saturday.
“High performance driving is part of Cadillac’s DNA,” says Steve Carlisle, president of Cadillac. “We have all missed racing and we’ve been eagerly awaiting the opportunity to see our DPi-V.R prototypes compete on the track again. That’s why Cadillac is proud to support IMSA’s return to racing as the title sponsor of the July 18 race at Sebring, one of the world’s most iconic tracks.”
Prior to the race, the 2020 Cadillac CT5-V will serve as the official pace car. This marks the first pace car duties for the all-new compact luxury sedan, which went on sale earlier this year.