Cadillac to Open Interactive Brand Experience Center in New York City


Cadillac has announced plans to open the Cadillac House in June, a permanent multiple purpose brand experience center, at the company’s global headquarters in New York City.

“With Cadillac House, we have an exciting opportunity to bring to life the brand’s unique passion and perspective for beyond the automotive space,” says Uwe Ellinghaus, Cadillac’s chief marketing officer.

The 12,000-square-foot-space will be home to several partnerships and programs, including events such as concerts and interactive art installations. Ellinghaus says the space is designed to give visitors a look inside the brand, as well as serve as a meeting place for innovators and creative people.

The space, to open June 2, will also be home to the Council of Fashion Designers of America Retail Lab, developed in partnership with Cadillac. Retail Lab is a mentoring and merchandising program for designers, selected though a competitive application process. The Retail Lab store will open in early July with inaugural designer Timo Weiland.

“By merging fashion, art, design, and automotive, Cadillac House will be a new, dynamic destination in Hudson Square,” says Steven Kolb, president and CEO of the Council of Fashion Designers of America.

New York-based Joe Coffee will also be opening a cafe within the space, offering beverages, pastries, and other treats.