Cadillac Debuts New XT6 ‘Crew Ready’ Advertising Campaign

Cadillac today launched a new advertising campaign for the 2020 XT6 with a spot directed by “Arrested Development,” “Captain America,” and “Avengers” directors Anthony and Joe Russo and produced by their Bullitt studio.
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Cadillac XT6
Cadillac today launched a new advertising campaign for the 2020 XT6 with spots by film directors Anthony and Joe Russo. // Photo courtesy of Cadillac

Cadillac today launched a new advertising campaign for the 2020 XT6 with a spot directed by “Arrested Development,” “Captain America,” and “Avengers” directors Anthony and Joe Russo and produced by their Bullitt studio.

Titled “Crew Ready” and set to the music of DJ and songwriter Diplo’s “Welcome to the Party,” the spots utilize a nontraditional approach unveil the first-of-its-kind vehicle for Cadillac. The SUV’s “edgier look and feel” is presented as it shows crews of all types, from a squad of rocker dads to a team of powerful stuntwomen, taking turns behind the wheel of the XT6.

“The XT6’s ‘Crew Ready’ campaign signifies a new way of thinking about Cadillac SUVs,” says Deborah Wahl, chief marketing officer for Cadillac’s. “XT6 customers are always ready for an adventure, and we knew closely partnering with the directors of the highest ever grossing film, the Russo brothers, and Bullitt was the perfect way to bring this vision to life.”

Bullitt is the Russo’s collective, creative studio, and marketing think tank at the nexus of entertainment and advertising. Bullitt has a roster of creative talent from A-List Hollywood directors, writers, and technologists with expertise in creating brand-integrated entertainment and advertising content.

The 2020 XT6 expands the rapidly growing Cadillac crossover and SUV lineup, offering seating for up to seven. It starts at $53,690 and is on sale now.

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