Cadillac CT4 Targets New Sport Luxury Vehicle Buyers

Cadillac has revealed its new 2020 CT4 sport sedan, to be assembled at General Motors Co.’s Lansing Grand River plant. It will be available for ordering later this year. Pricing and additional information will be announced closer to the start of production.
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Chevrolet 2020 CT4 sport sedan
Cadillac says the new 2020 CT4 is poised to appeal to a new generation of sport-luxury customers. // Photo courtesy of Cadillac

Cadillac has revealed its new 2020 CT4 sport sedan, to be assembled at General Motors Co.’s Lansing Grand River plant. It will be available for ordering later this year. Pricing and additional information will be announced closer to the start of production.

In a new social media campaign, potential customers were put in a virtual driver’s seat that simulated the driving experience. Cadillac says the CT4 is poised to appeal to a new generation of sport-luxury customers.

“We developed CT4 to appeal to youthful buyers in the luxury market who may be new to the Cadillac brand,” says Andrew Smith, executive director of global Cadillac design. “The vehicle was intended to draw attention, using a combination of great proportions, taught surfacing, and Cadillac family details that hint at the athletic driving experience this vehicle offers.”

It is driven by an all-turbocharged propulsion system and Cadillac’s rear-wheel-drive architecture (with all-wheel drive available on every model). The CT4 also incorporates the latest Cadillac technologies, including the optional super cruise, which the automaker says is the world’s first true hands-free driver assistance feature for more than 200,000 miles of compatible highways in the U.S. and Canada.

Exterior highlights include a sleek profile, long dash-to-front-axle proportions of the rear-drive platform, and a wide stance. Bright accents and unique grilles and fascias distinguish the CT4 Luxury and Premium Luxury models. The Sport and V-Series models are differentiated by darker accents and performance-inspired details, including unique grilles, fascias, rocker extensions, rear spoiler, and exclusive performance design wheels.

Each trim package also features LED exterior lighting including headlamps, tail lamps, and signature vertical lights at all four corners.

CT4’s contemporary interior reflects what Cadillac calls “sculptural, tactile forms and sophisticated details” wrapped around a driver-centric cockpit that incorporates the brand’s signature technologies. The interior is ergonomically optimized and has and intuitive controls. All the touchpoints in the cabin are crafted for a high-tech sense of tactility. Additionally, use of metal accents throughout enhances the décor and technology-driven ambience.

A high-definition, 8-inch-diagonal touchscreen is the centerpiece and focal point for the CT4’s connectivity. It is mounted prominently in the center of the instrument panel with integration that flows with the interior’s lines.

“Cadillac is dedicated to building the most exhilarating sport-luxury sedans,” says Rob Kotarak, chief engineer at Cadillac. “Every element of the CT4 is designed to bring innovative technologies right to the driver, providing discerning driving dynamics with cutting edge precision.”

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