The Cadillac brand of Detroit’s General Motors Co. has signed an award-winning actress as a brand ambassador, and will have racing-inspired carbon-fiber seats in the CT5-V.
The 2021 Escalade, for example, is completely redesigned for 2021 with technologies the manufacturer says add a new dimension to the luxury SUV. Advances include a curved organic light emitting diode screen, the first AKG automotive audio system, and Cadillac’s acclaimed available Super Cruise driver assistance technology for compatible highways.
Another technology example is the 2022 CT5-V Blackwing, which will offer premium racing-inspired carbon fiber seats that will have a precision book-matched design and a laser-etched V-Series logo. The seats also will include other customer-centric innovations and features that will be announced at a later date. The CT5-V Blackwing will be available starting in summer 2021.
Cadillac also has signed Emmy- and Oscar-winning actress Regina King to serve as the brand’s ambassador. The relationship kicks off this month via the new “Never Stop Arriving” campaign for the Escalade.
King, who recently won an Emmy for her performance in “Watchmen,” also won an Oscar in 2019 for her performance in “If Beale Street Could Talk” and makes her directorial debut in her forthcoming film, “One Night in Miami.” She helped introduce the all-new Escalade earlier this year.
“The Cadillac experience is all about ambition, being hopeful, and being relentless as you work toward your goals,” says King. “Cadillac looks to make every journey extraordinary, and we all should be striving for that.”
The campaign’s themes of bravery, resilience, and overcoming obstacles, according to Cadillac, not only reflect King’s personal road to success, but the challenges overcome by Dee Rees, the campaign’s director, and award-winning director of photography Rachel Morrison.
“This is a new era for Cadillac – fearless, innovative, and one where we never stop pushing boundaries, and Regina King reflects all those facets and so much more,” says Melissa Grady, chief marketing officer at Cadillac. “King’s unique ability to defy convention and look toward the future are how we approach the opportunities ahead of us at Cadillac.”