Fort Wayne, Ind.-based Cadillac Coffee Co. is swapping its Madison Heights facility for a 24,062-square-foot industrial space in Troy. The new location will allow the company, which manufactures and sells coffee and brewing-related products, to better service customers in the region, says owner Guy Gehlert.
“We’re not downsizing the square footage, we’re just utilizing it more efficiently with a bigger warehouse and service center and a smaller office area,” Gehlert says. “Our objective was to try to find something that was centrally located where we could set up a stronger service center for our route sales, delivery service, and equipment service.”
The move comes amidst a period of growth for the company, which traces its roots to 1888 when Richard Steven Gehlert founded the roaster in Detroit. “Southeast Michigan is the kind of market where you trade customers back and forth with your competitors. We’ve been really lucky and have been able to add more business (here) without losing business,” Gehlert says.
Gehlert describes the business as a “Midwestern company,” and adds that Cadillac Coffee Co. is putting more resources into markets such as Grand Rapids, Columbus, Cincinnati, Cleveland, Chicago, and Indianapolis. “We want to grow in (these markets) because they’re great markets to be in.”
Overall, Gehlert says his objective is to grow the Cadillac brand in its five customer segments, including dining and hospitality, convenience stores, specialty retail, vending, and private label/contract packaging applications. Beyond numerous coffee blends, the company offers a full line of various fruit juices, bulk cereals, stir sticks, sweeteners, flavored syrups, and jellies.
The company has a new product line in the works, although Gehlert says he’s “not ready to let the cat out of the bag just yet.” Cadillac Coffee also sells and services equipment for coffee and iced tea brewing, juice dispensers, cream machines, and several other product lines.
Signature Associates in Southfield helped facilitate Cadillac Coffee’s move to Troy.