C3 Industries Opens Webberville Cannabis Cultivation, Manufacturing Facility, Part of $20M Investment in Michigan

Ann Arbor-based cannabis producer and retailer C3 Industries (C3) has completed ground-up construction of a new indoor cannabis cultivation and manufacturing facility in Webberville, near Lansing. The facility began operating in November and is expected to reach full production capacity by April.
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C3 Industries' Webberville facility
C3 Industries has completed its indoor cannabis cultivation and manufacturing facility in Webberville. // Photo courtesy of C3 Industries

Ann Arbor-based cannabis producer and retailer C3 Industries (C3) has completed ground-up construction of a new indoor cannabis cultivation and manufacturing facility in Webberville, near Lansing. The facility began operating in November and is expected to reach full production capacity by April.

C3 says it will invest more than $20 million in Michigan’s cannabis industry and expects to employ nearly 300 people once the cultivation and manufacturing facility is at capacity and the retail network is fully operational.

The 36,000-square-foot facility, located on Tech Drive in Webberville, will produce a high volume of cannabis products for the medical and recreational markets under the brand Cloud Cover Cannabis.

The Webberville facility was designed by C3 executives and the company’s cannabis design and engineering team. It includes indoor cultivation, hydrocarbon extraction, short-path distillation, and a large commercial kitchen, along with packaging and distribution. Utilizing the latest in custom environmental controls, mechanical systems, and irrigation technology, the facility will house about 7,000 plants at any given time, with more than 100 varieties in circulation, the company says.

This is C3’s second facility – the group began operating a similar cultivation and manufacturing center in Portland, Oregon in 2018.

“C3 has spent several years developing a proprietary blueprint for a cannabis cultivation and manufacturing facility, combined with one of the most experienced cultivation and processing teams in the industry today,” says Joel Ruggiero, co-founder and chief horticultural officer at C3. “This new facility was designed with the most sophisticated technology and equipment, allowing us to operate a clean facility using industry-leading horticultural practices.”

C3’s product brand, Cloud Cover Cannabis, will supply product to C3’s High Profile locations as well as third-party retailers throughout the state. Currently, C3 operates a High Profile retail store in Detroit and Ann Arbor. Grand Rapids and Grant locations are slated to open in early 2020. C3 plans to open at least 10 additional dispensaries in Michigan within the next 12-18 months, with each offering 200-300 curated products including flower, edibles, concentrates, topicals, and tinctures.

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