Buick LaCrosse Avenir Makes World Debut


Buick today announced the global launch of the 2018 LaCrosse Avenir, which features unique styling cues and exclusive premium materials.

The LaCrosse Avenir’s interior features a chestnut interior color scheme, embroidered first-row headrests, and Avenir-scripted sill plates. Upgrades available on other LaCrosse models come standard on the Avenir, including a 310-horsepower V-6, nine-speed automatic transmission, navigation, and Bose Centerpoint Surround Sound premium audio, and a panoramic moon roof.

“Nine out of ten LaCrosse buyers are choosing one of the top two trim levels — customers are signaling they want more from Buick,” says Duncan Aldred, vice president of global Buick and GMC. “With even more content and an elegant look, Avenir adds a unique name and appearance for those who want the best of our attainable luxury.”

First introduced in October with the Enclave Avenir, the LaCrosse Avenir’s design details were channeled from the company’s concept cars for a more dramatic look, including three-dimensional mesh upper and lower grille with chromed wings. Avenir script badging on the front doors and 19-inch Pearl Nickel or 20-inch Midnight Silver wheels.

“Exterior styling is very important to LaCrosse buyers, and its sculpted beauty withstands passing trends,” says Bob Boniface, global director of Buick Exterior Design. “For Avenir, we focused on maintaining the timelessness of the LaCrosse, while giving these customers subtle and tasteful details that elevate this car to a new level.”

Additional available features include ebony interior, intelligent twin clutch all-wheel drive, and a dynamic drive package with continuous variable real-time dampening control, with a suite of advanced safety features.

The LaCrosse Avenir will arrive at dealers in early 2018.

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