The Buick brand of General Motors Co. in Detroit finished 2023 as the fastest growing mainstream brand in the U.S., according to GM’s sales data, and says it plans to continue that momentum into 2024 with the introduction of the next-generation Enclave SUV.
The automaker unveiled a heavily disguised preliminary look of the 2025 Enclave.
“As the fastest growing mainstream brand in the industry in the U.S. last year, 2024 promises more big things for Buick, spearheaded by the launch of the next-generation Enclave,” says Duncan Aldred, global vice president for Buick and GMC. “With this first glimpse of the next-generation Enclave, the flagship of our lineup, we’re continuing to lead with design, technology, and Buick’s unique premium persona.”
With the introduction of the 2025 Enclave later this year, brand officials say it will offer one of the freshest portfolios in the industry with a collection of all-new or significantly revamped vehicles.
Buick goes into 2024 bolstered by the following 2023 sales figures:
- Buick sales increased 61 percent.
- Encore GX: 92 percent increase.
- Envision: 71 percent increase.
- Enclave: 29 percent increase.
- Nearly 70 percent of Envista buyers are new to the brand.
- Best year for the premium Avenir trim at more than 26 percent of retail sales.
