A new restaurant concept that serves on-the-go breadless sandwiches has raised $1.1 million in capital and chosen its first physical location, slated to open in spring 2021.
Breadless, which offers sandwiches wrapped in leafy greens, was founded in Detroit by Marc Howland, Ryan Eli Salter, and LaTresha Staten. The new location will be at 2761 E. Jefferson Ave. in Detroit on the new Joseph Campau Greenway Connector, which is near the Detroit riverfront. Parking will be available on Larned Street.
The leafy greens include swiss chard, turnip greens, and collard greens. The menu offers customizable ingredients inside the greens as well as pre-conceived sandwich options. The sandwiches are designed to be portable, low-carb, and gluten free.
The location is being designed with accessibility, convenience, and COVID-19 safety, in mind. It will feature online order and pickup, grab and go, a walk and bike up window, delivery, catering, and a stationary drive through where customers can order in a designated parking spot and have their food delivered to their vehicle.
“I started Breadless because I struggled for 10 years to find healthy, on-the-go food options that fit into my clean eating regimen,” says Howland, co-founder and CEO of Breadless. “What’s more, iceberg lettuce, which has (minimal) nutritional value, is the go-to because it’s cheap and easy to work with. There is simply no existing concept with exclusive focus on wrapping sandwiches in nutritious, leafy super greens, until now.”
The lead investor, Kal Vepuri, is the owner of Brainchild Holdings. Since 2010, Brainchild has seeded 12 companies that it states has exceeded $1 billion in value and more than 175 companies in total. His seed investments include Sweetgreen, Allbirds, Warby Parker, Docker, Oscar Health, Gusto, Dataminr, Hero, Mirror (acquired by Lululemon), and Harry’s, among others.
Detroit Venture Partners also invested in the round.
“Breadless was an easy investment for me,” Vepuri says. “Marc and his cofounders share an unwavering passion for the Breadless mission and have the tenacity to achieve whatever they set their minds to. I’m thankful and excited to be able to help them succeed.”
More information on Breadless is available here.