Bowlero to Acquire Two Bowling Alleys in Metro Detroit

Bowlero Corp., a global leader in bowling entertainment, has entered into definitive agreements to acquire Merri-Bowl Lanes in Livonia and BAM! Entertainment Center in Holland.
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bowlling alley
Holland’s BAM! Entertainment venue is now a part of the Bowlero Corp., a global provider of bowling entertainment. // Photo courtesy of BAM!

Bowlero Corp., a global leader in bowling entertainment, has entered into definitive agreements to acquire Merri-Bowl Lanes in Livonia and BAM! Entertainment Center in Holland.

The acquisitions mark the company’s 4th and 5th locations in Michigan. The two deals are expected to close in the fall of 2023. Terms of the agreements were not disclosed.

Merri-Bowl Lanes in Livonia is a traditional 35,000-square-foot center featuring 40 lanes of bowling that offers league play, youth and adult tournaments, parties, and events.

BAM! Entertainment Center in Holland features 29 lanes of bowling as well as a laser tag arena, axe throwing, a high ropes course, and a large arcade. The center also offers VIP party rooms, an extensive menu, and full-service bars.

The company also owns AMF Rose Bowl Lanes in Roseville, Revel & Roll in Ann Arbor, and AMF Eastbrook Lanes in Grand Rapids.

“Our expansion in Michigan furthers our commitment to contributing a world-class experience across the country,” says Thomas Shannon, founder, president, and CEO of Bowlero. “These acquisitions align with our ongoing strategic growth initiatives of buy, build, and convert. We look forward to our continued growth as we welcome these additions to our portfolio.”

Bowlero Corp. has more than 325 bowling centers across North America, where it draws more than 30 million guests each year through a family of brands that includes Bowlero and AMF.

In 2019, Bowlero Corp. acquired the Professional Bowlers Association, the major league of bowling, which has thousands of members and millions of fans across the globe.

For more information on Bowlero, visit www.BowleroCorp.com.