Born In Detroit Apparel in Farmington Hills is opening its first pop-up storefront in the heart of downtown Detroit at 1275 Woodward Ave. (southwest corner of Woodward and Grand River Avenue and kitty-corner to the Shinola Hotel).
The pop-up location will be open March 15-April 30, and will feature an expanded line of new merchandise in addition to fan-favorite designs. While operating during the NFL Draft and other major celebrations in downtown Detroit, the 2,000-square-foot Born In Detroit storefront also will provide options for private catered events.
Born In Detroit’s line of apparel currently is available online, at Michigan Meijer locations, and at Detroit Metro Airport. The opening of the Detroit pop-up location will be the line’s first dedicated storefront and feature never-before-seen designs and include an expanded apparel line for women and kids.
The offerings consists of hats, t-shirts, sweatshirts, crossbody bags, tumblers, glassware, and more.
Located at the former site of Moosejaw store in Detroit, the location is set to take advantage of some of the biggest events in the city including the NFL Draft, St. Patrick’s Day, NCAA Sweet 16 Basketball, Detroit Tigers opening day, and a potential Detroit Red Wings playoff run.
Born In Detroit will host a series of events at the store, including athlete autograph signings, live radio broadcasts, podcast tapings, and happy hours.
“We are excited for the Detroit pop-up store opening,” says Anthony Tomey, CEO of The Tomey Group and co-owner of Born In Detroit Apparel. “Not only are we going to bring some great apparel options for customers to be able showcase their pride in the city, but we will also offer collaborative opportunities for other groups and organizations to utilize our space for private catered party options to join in on the excitement of the city from this prime location.”
Between March 15 and April 30, the store will be open Monday-Saturday 11 a.m.-7 p.m. and on Sunday noon-5 p.m. (hours are subject to change).
For more information, visit BornInDetroit.Store.
Tomey was part of DBusiness magazine’s 2022 class of 30 in Their Thirties. Read his profile here.
