Blue Cross, Detroit Lions Partner for Kids’ Health Initiative


Blue Cross Blue Shield of Michigan has partnered with the Detroit Lions for an initiative to encourage kids to be more physically active. The campaign offers kids the chance to earn a VIP experience at Ford Field during a Lions’ home game.

“(The partnership) highlights our shared goal of improving kids’ health and is a natural extension of Blue Cross’ ongoing efforts in the community to engage kids around daily exercise and healthy food choices,” says Andy Hetzel, vice president of corporate communications for Blue Cross. “The #MIKidsCan Play like a Lion Challenge is a great way to kickoff this collaboration by letting kids know that practicing healthy habits can be a lot of fun.”

Hetzel says children pledge to exercise for at least an hour every day, get eight to 12 hours of sleep at night, and eat more fruits and vegetables. Kids ages six to 12 are eligible to participate, and each child must pledge to complete four, weekly health activities during July.

Ten winners will be selected to participate in a VIP experience with a friend at a Detroit Lions’ home exhibition game against the New York Jets on August 13. Winners will participate in on-field activities and have the opportunity to meet players.

Hetzel says over the past 10 years, Blue Cross has given more than $6 million in support of kids’ health initiatives across the state, reaching more than 100,000 children.

For more information about the challenge, click here