Blue Cross Blue Shield of Michigan Unveils Family Building and Maternity Solutions

Blue Cross Blue Shield of Michigan and Blue Care Network in Detroit will offer a new, comprehensive family building and maternity support solution for 2023 open enrollment.
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A new, comprehensive solutions from Blue Cross Blue Shield of Michigan and Blue Care Network is designed to support Michigan mothers and families from family planning to postpartum solutions. // Stock Photo
A new, comprehensive solutions from Blue Cross Blue Shield of Michigan and Blue Care Network is designed to support Michigan mothers and families from family planning to postpartum solutions. // Stock Photo

Blue Cross Blue Shield of Michigan and Blue Care Network in Detroit will offer a new, comprehensive family building and maternity support solution for 2023 open enrollment.

The offering includes a personalized digital care app to help guide members on their journey through family planning, including different paths to parenthood, pregnancy, postpartum, and pediatrics.

In partnership with Maven Clinic, a comprehensive digital family health platform, the program will help Blue Cross address gaps in care around maternity care and family health and improve clinical outcomes for parents and babies.

“Supporting new parents is more important than ever when it comes to not only maintaining healthy families, but ensuring a strong and diverse workforce for employers,” says Aji Abraham, senior vice president of health plan business innovation and market solutions at Blue Cross Blue Shield of Michigan.

“We know there’s an urgent need for easier access to support services and health care providers to improve maternal and infant outcomes, while also helping parents return to the workforce postpartum. We’re confident this partnership will help us address these challenges while supporting Michigan families and those of our customers across the country through every step of this exciting stage of their lives.”

Delivering one-on-one support from a care advocate who can address questions and concerns 24/7 and help members find high-quality, in-network providers, the program also offers virtual clinical support from more than 30 specialty providers including obstetricians, pediatricians, lactation consultants, pediatric sleep coaches, and psychologists available within 30 minutes.

Offering support for each stage of the journey, three customized programs are provided within the platform including Family Building, Maternity, and Parenting and Pediatrics.

The Family Building program includes resources pertaining to fertility treatment, preconception care, egg freezing, and adoption and surrogacy.

Maternity is a 12-month pregnancy program spanning prenatal and postpartum resources, NICU support, and high-risk pregnancy management.

Lastly, the Parenting and Pediatrics program is geared toward parents with children 1-10 years of age providing pediatric care, parent coaching, special needs support, and childcare navigation. The Maternity program also includes a partner track program for the covered spouse at no additional cost.

“We are thrilled to partner with Blue Cross Blue Shield of Michigan to increase access to care, drive equity in the patient experience, and improve clinical outcomes across fertility, maternity, and all family journeys,” says Kate Ryder, founder and CEO of Maven Clinic.

“Through our partnership, fully-insured employers gain Maven Maternity, and self-insured employers can purchase any combination of the three programs that best fit their company needs to reduce healthcare costs and improve talent retention.”

In addition to the three core programs, a reimbursement tool called Maven Wallet is available to pair with the Family Building program. Maven Wallet makes it easy for self-funded employers to reimburse employees for adoption and surrogacy expenses as decided by the employer.

Among users of the Maven app on average, there has been a 20 percent lower incidence of c-sections, 28 percent lower NICU admissions, and 28 percent of users reported they were better able to manage their anxiety or depression. In addition, some employers have seen a 90 percent return-to-work rate far above the 57 percent national average.

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