O2 Investment Partners, a Bloomfield Hills-based private equity firm, announced today it has partnered with BerlinRosen, a full-service communication firm based in New York City, to support the company’s growth. Terms of the investment were not disclosed.
BerlinRosen specializes in independent strategic communications, public relations, consulting, and digital advertising. The company is at the forefront of today’s increasingly complex and constantly evolving social environment, helping its clients develop environment, social, and governance (ESG) commitments and become leaders in corporate social responsibility.
“Our partnership with O2 will allow us to pursue opportunities for organic and inorganic growth in new verticals, geographies, and services to deliver greater impact at a greater scale for our clients,” says Jonathan Rosen and Valerie Berlin, co-managing principals and co-founders of BerlinRosen.
“We are taking an expansive approach led by what clients need to effectively understand, reach, and move their audience to take action — from deeper investments in data and analytics to brand strategy, expanded creative studio, and more. We also want to help clients put programmatic rigor behind their ESG commitments and help them develop and deepen meaningful programs to make an impact by looking at consulting around ESG program development.”
Since it was founded in 2005, BerlinRosen has expanded its presence and now employs more than 270 communications and campaign strategists in New York, Washington D.C., and Los Angeles.
“By bringing together a deep understanding of the rapidly changing landscape of issues confronting leaders, organizations, and brands every day — and the acuity to anticipate shifts in culture reshaping the marketplace, BerlinRosen is reinventing the agency model for the 21st century,” says Sean Darin at O2.
BerlinRosen is the seventh platform investment for O2’s most recent fund, O2 Investment Partners Fund III.