Conway MacKenzie, a global management consulting and financial advisory firm in Birmingham, has launched a consumer products practice to help clients capitalize on growth opportunities in a changing marketplace.
Leading the practice, which will assist clients as they navigate unprecedented disruption from e-commerce, demographics trends, regulatory uncertainty, and shifts in consumer-brand relationships, is Michael Musso, senior managing director of Conway MacKenzie in Atlanta. Over more than 30 years, he has worked worked with large multinational brands while at Procter & Gamble, Pepsi-Cola, and Frito-Lay.
“Conway MacKenzie’s consumer products practice meets a growing and important need for an increasing number of companies, and we have put together an outstanding team to partner with them,” says Donald S. MacKenzie, CEO of Conway MacKenzie.
“Having a leader with Mike’s consumer product goods experience is a big advantage for Conway MacKenzie in this industry. Beyond his decades of working in-house for blue chip CPG companies, Mike brings a practical approach to solving the complex challenges faced by many in this space.”
MacKenzie’s says the new practice offers the unique capabilities and knowledge of a dedicated and experienced team with a diverse blend of restructuring and performance improvement experience. Its objective is to be an industry leading resource to help companies successfully manage change, create better outcomes for customers, and build value for owners and investors.
“The dramatic changes in how people purchase products and services, and what they expect from brands, have placed consumer products companies of all types and sizes at a crossroads,” says Musso.
“While brands face many ongoing and new commercial and operational challenges, at the same time they have greater ability to drive their success by strengthening operating performance and customer relationships through segmentation, innovation, strategic sourcing, data analytics, and more compelling brand experiences. Those outcomes of ‘value creation’ tie directly to the rationale for the team of consumer products experts we have put together.”