Recently launched in Birmingham, Everdays Inc., an application that helps people notify family and friends when a loved one passes away, has closed on $5 million in seed funding. Led by IZI Ventures, with participation from its affiliates, the investment will further Everday’s mission to build the first global network dedicated to gathering community and facilitating the communication following a death.
“Our goal is to be the funeral industry’s partner in making their services more approachable, accessible, and welcoming to all people — especially younger generations. Many millennials and Gen Xers are experiencing loss for the first time and have readily embraced our product,” says Mark Alhermizi, founder and CEO of Everdays. “Everdays is unlike any other notification method in that it has the viral ability to attract greater attendance at funeral services, particularly among a younger demographic. Everdays gives them hope and comfort by bringing together community — so they never have to go through losing someone alone.”
Everdays simplifies the notification process by collaborating with funeral homes on memorial announcements, complete with personalized messages, event details, and more, which families then distribute instantly and securely to their desired community. There are close to 800 funeral homes using the app, another 4,000 have committed to using the service, and there are 25,000 funeral homes in the country.
“Since launching, we’ve received overwhelmingly positive feedback from families and homes alike,” adds Alhermizi, who was the founder of Gas Station TV in Detroit, which was sold to Dan Gilbert. “We are thrilled that this infusion of capital will allow us to realize our vision — making a difficult time in the lives of families everywhere a little easier.”
Everdays is available for no cost at the iOS App Store and Google Play Store. More information can be found here.