Ben and Jerry’s Co-Founder to Present Keynote at Annual U-M Entrepreneurship Event


Ben and Jerry’s co-founder Jerry Greenfield will present the keynote speech on Sept. 23 at the 2016 Entrepalooza, an annual event held by the Samuel Zell and Robert H. Lurie Institute for Entrepreneurial Studies at the University of Michigan’s Ross School of Business in Ann Arbor.

The theme of this year’s Entrepalooza, to be held at the Michigan League, located at 911 University Ave., is “Creativity Through Expression.”

The event, which brings entrepreneurial leaders together to share their insights and experiences with students, alumni, faculty, and members of the business community, will feature workshops that focus on creative ways to solve issues that entrepreneurs and entrepreneurial members of larger companies encounter.

Along with Greenfield, other speakers include: Jeremy Peters, music-publishing director at Ghostly International and co-founder of Quite Scientific Records; Eric Fretz, a lecturer at U-M; Tom Frank, executive director for U-M’s Center for Entrepreneurship; Debra Mexicotte, associate director of U-M’s ArtsEngine; and Michelle Belbroad and Lakin Vitton, co-founders of CHISL Design.

“Like entrepreneurship, creativity isn’t an inborn trait only a lucky few possess,” says Stewart Thornhill, executive director of the Zell Lurie Institute for Entrepreneurial Studies. “By making it the central theme of this year’s Entrepalooza, we hope to help all attendees take steps to unlock their inner entrepreneur and inspire them to bring innovative thinking to everything they do.”

Entrepalooza is open to the general public at no cost. Registration is available online.

For more information, visit