Beaumont Health, the new not-for-profit health care organization formed last fall through an affiliation of Beaumont Health System, Botsford Hospital, and Oakwood Healthcare, has a new logo and color, and will change the names of some of its eight hospitals.
“Our research on what the community was asking from us was very clear,” says John Fox, Beaumont Health CEO. “They wanted a simple way to describe the new single system that had been formed by the three founding organizations.”
Fox says based on consumer preference, visibility, and research, the Beaumont Health board of directors approved cobalt blue as the organization’s new color.
Beaumont Health System’s burgundy, Oakwood’s green and Botsford’s blue and rust will soon be replaced with a new Beaumont Health blue.
Fox says research shows that blue is universally well-liked, is highly visible, and represents trust, dependability and stability to consumers.
By late June, all eight Beaumont Health hospitals will be named Beaumont to bring them together under one brand. The hospital name will also include the city where the hospital is located: Beaumont Hospital – Dearborn; Beaumont Hospital – Farmington Hills; Beaumont Hospital – Trenton; Beaumont Hospital – Taylor; Beaumont Hospital – Wayne. To maintain brand connection with their local communities, three of the hospitals will include a campus name on their signs: Beaumont – Dearborn, Oakwood Campus; Beaumont – Farmington Hills, Botsford Campus; and Beaumont -Trenton, Southshore Campus.
The names of the Beaumont hospitals in Royal Oak, Troy and Grosse Pointe will remain the same.
In late June, consumers will begin to see the new logo, color and hospital names on temporary signs at the eight Beaumont Health hospitals.