Battle Creek’s MorningStar Farms Products to be Entirely Plant-based by 2021

MorningStar Farms, a division of Battle Creek-based Kellogg Co., announced today its commitment to convert its entire variety of products to be completely plant-based (vegan) by 2021, reducing the use of more than 300 million egg whites each year. The company’s favorites — from the Spicy Black Bean Burger to the Breakfast Sausage Patties — will be 100 percent plant based.
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All of MorningStar Farms’ products will be completely plant-based by 2021. The division is owned by Battle Creek’s Kellogg Co. // Photo courtesy of MorningStar Farms

MorningStar Farms, a division of Battle Creek-based Kellogg Co., announced today its commitment to convert its entire variety of products to be completely plant-based (vegan) by 2021, reducing the use of more than 300 million egg whites each year. The company’s favorites — from the Spicy Black Bean Burger to the Breakfast Sausage Patties — will be 100 percent plant based.

The conversion also includes products now used by 25,000 restaurants and eating establishments within K-12 schools, colleges and universities, and hospitals.

“By making this change, MorningStar Farms favorites can be enjoyed by even more people at home and on-the-go who strive to add plant-based proteins to their plate,” says Mel Cash, head of global marketing at Kellogg Co. “This will also help us further our commitment to a greener world by helping to reduce the water waste, land usage, and carbon emissions associated with egg production.”

Cash says nearly 50 percent of the portfolio already has transitioned, and the percentage is expected to increase to about 65 percent by the end of the year.

Its newest 100-percent plant-based option includes the MorningStar Farms Cheezeburger, which will launch at Expo West on Thursday. It offers 23 grams of protein.

Kellogg Co.’s net sales in 2018 were $13.5 billion.

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