Battery Giant Opens First Mexico Store, More Locations to Come


Sterling Heights-based Battery Giant plans to open its first location in Mexico next month and add eight to 10 stores across the United States and internationally in the first half of 2014.

“The franchise partner in Mexico is planning to open multiple locations, but is starting with just this one for now,” says Kurt Smith, CEO of Battery Giant.

Located in Irapuato, Guanajuato — where the main industry is agriculture and is known for its strawberry production — the new store will be will be in a position to service the needs of the farmers, as their equipment can be updated with Battery Giant’s brand of SLI batteries.

The company, which carries thousands of battery products and services commercial accounts and tech centers, will fill a need for battery specialists in a region where the use of battery-powered devices has grown rapidly. “It is an excellent growth opportunity for our battery specialist model, as our locations will supply the demand in the marketplace at both consumer and commercial levels,” Greg Danziger, president of Battery Giant, said in a statement.

Battery Giant currently operates 17 franchised battery store retail locations. The company will also open a retail store in Puerto Rico next month, although the franchise partner is already selling commercially, operating out of a smaller space for the time being.

In August, Battery Giant — along with Energy Products Inc. in Sterling Heights — announced the joint purchase of a facility in Madison Heights. Once renovations are completed, the building will serve as the new corporate headquarters for both companies.