Basketball Hall of Famer Chris Webber Launches Players Only Cannabis Brand

Chris Webber, a former University of Michigan and Detroit Pistons star, Basketball Hall of Famer, entrepreneur, and Detroit native, has announced the worldwide launch of his luxury cannabis brand Players Only with his business partner, Lavetta Willis.
91
rendering of an indoor cannabis grow operation
Basketball legend Chris Webber and his business partner Lavetta Willis have launched Player Only, a luxury cannabis brand. // Rendering Courtesy of Players Only Holdings

Chris Webber, a former University of Michigan and Detroit Pistons star, Basketball Hall of Famer, entrepreneur, and Detroit native, has announced the worldwide launch of his luxury cannabis brand Players Only with his business partner, Lavetta Willis.

“Players Only is more than a cannabis brand — it’s a lifestyle brand,” Webber says. “We truly have a unique opportunity to change the narrative around cannabis, empower rising entrepreneurs and set a new standard in this growing industry.

“We’re thrilled to launch our versatile offerings and begin the process of creating meaningful economic change in communities across Michigan. Shout out to TerrAscend and Gage — our Michigan family.”

The brand will have new offerings available for purchase at select Gage and Cookies dispensaries throughout Michigan. Webber also will celebrate the unveiling of Players Only with an activation in Detroit before expanding the brand to additional markets.

Players Only offers a wide array of cannabis products and experiences, including exotic cannabis flower strains, all-natural cannabis oil cartridges, pre-rolls, vapes, sport recovery and performance products, and more, as well as Players Only branded apparel and footwear.

The Players Only brand will launch with Chris Webber’s specially selected C4, Time Out, and G.O.A.T.’s Milk strains and other exclusive branded strain offerings like Non-Laters and Whipped Cherries; with Blueberry Hotcakes and Ray Jackson’s Black Sox coming in the weeks ahead.

The brand collaborates with black cultivators and operators, including Hassim Robinson and Winner’s Circle Genetics, bringing the PB&J strain as well as rapper Quavo’s BIRKINZ to the Michigan market. Detroit’s brand Lil Stupid will also launch for the first time in the regulated market while Detroit hip-hop artist Royce 5’9″ will roll-out his Heaven brand as part of an NFT project.

Additionally, the brand is partnering with musicians, entertainers, influencers, legacy cultivators, and community organizations on multifaceted collaborations on products and initiatives. In March 2022, TerrAscend secured exclusive retail rights for Players Only products in Michigan through the acquisition of Gage Growth Corp.

A partnership with rapper Raekwon from the hip-hop group Wu-Tang Clan will launch Compliments of the Chef and a partnership with Citizen Grown highlights the brands commitment to the community. Webber also re-uniting with his former Sacramento Kings teammate Jason Williams to unveil the White Chocolate strain.

In addition, Webber recently appointed Matt Barnes, a former NBA player and teammate, as chief collaborations officer while launching The Smoke with his partner and co-host, Stephen Jackson.

The offering’s name is a nod to Barnes’ and Jackson’s SHOWTIME series, “All The Smoke.” Launch weekend will kick off with a limited-edition brand collaboration with the Players Only x Packwoods 2.5G Blunt, to be available in select stores.

“We have been working with legacy cultivators and operators seeking to establish their place in the regulated market for quite some time,” says Lavetta Willis, co-founder and president of Players Only. “The opportunity to incorporate legacy strains and expertise into the Players Only platform and menu furthers our goal of uplifting black entrepreneurs who have been building brands and intellectual properties for decades.”

Beyond unleashing new cannabis offerings, Players Only has forged strategic partnerships, minority ownership positions, and application participation in key limited licensed states to provide the brand with marketing and distribution opportunities.

To learn more, click here.

Facebook Comments