Basketball Gym Franchise PickUp USA Opens Second Michigan Location in Rochester

PickUp USA Fitness, a national basketball gym chain, has announced its second Michigan location in Rochester, joining the current location in Madison Heights.
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National basketball gym chain PickUp USA Fitness is opening a location in Rochester. // Courtesy of PickUp USA Fitness
National basketball gym chain PickUp USA Fitness is opening a location in Rochester. // Courtesy of PickUp USA Fitness

PickUp USA Fitness, a national basketball gym chain, has announced its second Michigan location in Rochester, joining the current location in Madison Heights.

PickUp USA opened its first location in 2012 just outside of Los Angeles. The original gym offered adult pick-up basketball and differentiated itself from other basketball gyms by providing an organization structure and referees for the pick-up games.

Since then, the concept has expanded nationwide. PickUp USA gyms still have officiated PickUp basketball games, but the brand now has a full suite of basketball-related services for youth and adults including youth basketball training, youth basketball development leagues, adult basketball tournaments, and full weight rooms.

The Rochester PickUp USA franchise is owned by Carey Charleston and his business partner, Orlando Lane. In an interview with Charleston and Lane, the partners discussed their experience as franchise owners with PickUp USA as well as their vision for their club.

“The corporate side of the franchise is phenomenal,” says Charleston. “They help with the site selection, the financing, the late-night phone calls, the early morning phone calls, being able to guide us in the right direction when we ran into roadblocks, being able to have someone help you over the top, that’s what locked us in to be a part of this family.”

The Rochester facility will be one of the larger PickUp USAs in the country at over 22,000-square-feet. Lane talked about what makes their facility special. “You’re going to notice the vibe in general. The different things you can do inside the gym is just phenomenal. You’re never going to want to leave.”

Gary Mazakian, vice president of franchise development at PickUp USA, says, “I knew we had someone special with Carey. He’s a hustler. His work ethic, basketball background, and passion for what we do made it clear early on that he was going to be an amazing franchise partner. What he’s built in Rochester validates that.”

PickUp USA’s Rochester gym is pre-selling memberships currently and is set to open in early 2023. More information can be found by clicking here.