PepsiCo Inc., the food and beverage giant based in Purchase, N.Y., today announced its “Made for Lions Watching” campaign, with digital content featuring former Detroit Lions running back and NFL Hall of Famer Barry Sanders, who will help one family take their pre-game food prep to the next level.
“Thanks to Pepsi, I’m here to – virtually – help Lions’ fans make the most out of game day all season long,” says Sanders. “It’s just another way we’re making every kickoff for Detroit feel even bigger and better, on and off the field.”
Through a new AR recipe experience exclusively on MadeforLionsWatching.com, viewers will get help from Sanders creating Pepsi glazed ribs and other recipes in the comfort of their home. On top of this, weekly Pepsi food and drink recipes and instant win sweepstakes will be available to Lions fans.
“As fans across the country return to their favorite game-day watching and game-day eating traditions this year, we’ve teamed up with the Lions to help fans unapologetically enjoy the experience all season long,” says Kathy Kennedy, senior director of marketing, PBNA North Division. “Pepsi wants to give fans the magic of gearing up for game day no matter where or with whom they find themselves watching this season.”
By scanning the QR code on specially marked Lions Pepsi, Diet Pepsi, and Pepsi Zero Sugar products in 20-ounce and 12-ounce cans in 12, 15, 24, and 36 pack quantities — or Pepsi or Diet Pepsi in 15 pack mini cans — through Oct. 16, fans can win prizes ranging from signed gear to team store gift cards to an authentic helmet autographed by Sanders.
Fans who want to complete their game day meals by ordering in from their favorite local Pepsi pour restaurants on DoorDash during select Thursday night football games (9/30, 10/14, 11/4 and 12/9) will receive a $3 value when they add a Pepsi to their DoorDash order ($15 minimum).
Sanders won a Hesiman Trophy with the Oklahoma State University Cowboys in 1988, recognizing the best player in college football, and the NFL most valuable player award as a member of the Detroit Lions in 1997. He spent his entire career with the Lions where he earned two offensive player of the year awards, led the league in rushing touchdowns in 1991, and made 10 Pro Bowl’s.
The fan-made portal is part of Pepsi’s larger “Made for Football Watching” campaign celebrating football watchers and their personal game day rituals. For more information and official sweepstakes rules, visit here.