Avalon International Breads to Open Café in Downtown Detroit


Detroit-based bakery Avalon International Breads will expand with the opening of a café in downtown Detroit. Located just north of Campus Martius Park, the café is expected to open next summer with an expanded menu.

Jackie Victor, co-founder and CEO of Avalon International Breads, says the “Hearth and Soul” café, to be located at 1049 Woodward Ave., will offer breads, pastries, sandwiches, and coffee in addition to seasonal breakfast, lunch, and dinner options developed by Avalon’s new executive chef Maggie Long, the proprietor of Jolly Pumpkin restaurant in Midtown.

“The Hearth and Soul cafe signifies an expansion, not only in terms of the foods we offer, but in the jobs to be created,” Victor says. “We anticipate an additional 25 members to our current team of 65.”

Victor says the 2,9000-square-foot, street-level space is owned and managed by Detroit-based Bedrock Real Estate Services.

“The new café is a perfect fit for our shopping and dining district because of its focus on authenticity, craftsmanship, creating unique experiences, and delivering the highest quality possible,” says Dan Mullen, executive vice president of Bedrock Real Estate Services.

To celebrate the announcement, Avalon created a 45-pound Stollen bread wreath and offered a tasting this morning. The finished product measured 5 feet by 5 feet.

Avalon, founded in 1997 in Midtown, services more than 65 restaurants, markets, and coffee shops, including Wright and Co., Central Kitchen + Bar, and Urban Bean Co., all in downtown Detroit.