Auburn Hills Firm Introduces 10-Hour Energy Shot


A new energy drink that provides up to 10 hours of energy per 1.9-ounce shot is set to hit retail shelves come fall.

Produced in Auburn Hills, Eternal Energy TR releases its patented Nutratheine blend — which it says combines caffeine with green tea extract to provide consumers with jitter-free energy — over an extended period of time.

“We saw the need for a product that gets you through your entire work day,” says Richard Ensley, Eternal Energy’s brand manager. “Let’s face it, most of us work more than five hours. We need something that can get us up and going in the morning and last until we get home.”

The introduction of Eternal Energy TR (time release) builds upon the portfolio that LXR Biotech has been growing over the past three years. Its other products include Eternal Energy Original, Eternal Energy Extra Strength, and Perfectly Petite — each of which includes 24 vitamins, amino acids, and antioxidants.

Ensley says that the company’s newest product is a game changer in the energy shot industry. “Do you want a product that gets you through half the workday or the entire day?”

Eternal Energy TR will be sold in stores this fall and is now available at

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