Auburn Hills’ FCA Unveils 2018 Ram Heavy Duty Longhorn Ram Rodeo Edition


Auburn Hills-based FCA’s Ram has unveiled the 2018 2500/3500 Heavy Duty Longhorn Ram Rodeo Edition. It offers trailer-focused features and an interior that includes wood, leather, and steel trim.

The truck’s interior includes a suede headliner and details in black and tan. Its exterior design upgrades include body-colored bumpers and side-steps, “Longhorn” badging across the width of the tailgate, a Mopar bed step, and skid plate protection group.

The Ram Rodeo also has a fifth wheel/gooseneck trailer prep package and bed-view camera to provide owners with a factory solution for heavy trailers and offer a clear view to align with the hitch point. It also features Ram’s exclusive rear air suspension for comfort and load-leveling when hauling payload or trailer.

The Heavy Duty Longhorn Ram Rodeo Edition is available in Crew Cab and Mega Cab, 4×2 and 4×4 configurations. Standard 6.4-liter HEMI V-8 or optional 6.7-liter Cummins Turbo-diesel I-6 are available.

“The 2018 Heavy Duty Longhorn Ram Rodeo Edition is the ultimate combination of capability, refinement, and towing content,” says Jim Morrison, most recently head of Ram Truck Brand, FCA – North America. “Truck buyers at this level expect to see and feel the highest quality materials. The Ram Rodeo brings together the advanced technology and towing content in America’s longest-lasting truck.”

Pricing for the 2500 Heavy Duty Longhorn Ram Rodeo starts at a manufacturer’s suggested retail price of $60,790, not including a $1,695 destination fee. The MSRP for the 3500 Heavy Duty Longhorn Ram Rodeo is $71,260, not including a $1,695 destination fee. The trucks will be available in the coming weeks.

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