FCA, which has its North American headquarters in Auburn Hills, today announced the introduction of the 2019 Ram 1500 Laramie Longhorn Edition.
The truck aims to fill a void in the luxury pickup category. The Ram Laramie Longhorn has become a leader in the upscale pickup market, winning the title of Luxury Pickup Truck of Texas from the Texas Auto Writers Association for two years in a row.
“The all-new 2019 Ram 1500 Laramie Longhorn is a no-compromise, luxury truck that delivers what buyers want most: strength, durability, technology, and efficiency,” say Mike Manley, head of Ram brand. “Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details, including wood surfaces and 100 percent full-grain leather seats, than any other truck in the segment.”
The luxury pickup features hand-wrapped, 100 percent full-grain leather dashboard, door-panel coverings, and armrests. It also has alligator skin embossed covering on the center console, instrument panel, seats, and door panel inserts. Other unique details include satin warm chrome accents with a brushed-nickel metal badge flush with the console lid, and wood-burned “Longhorn” branding mark on the upper glove box door.
The 1500 Laramie Longhorn Edition also offers a 4G WiFi hot spot, SiruisXM radio, five USB ports, and a 12-inch touchscreen.
The pickup will go on sale during the first quarter of 2018, and pricing will be announced before its launch. The current 2018 Ram Laramie Longhorn starts around $50,000 for a 4×2 crew cab.