Ascension Michigan Renames Facilities in Rebrand


Ascension Michigan in Warren Thursday announced it has renamed its hospitals in southeast Michigan to integrate its brand.

“In September of 2016, we announced that we would unify our brand statewide,” says Joseph Cacchione, CEO of Ascension Michigan. “This was the beginning of our efforts to share best practices, enhance patient care, and deliver greater value to the communities we serve. This rebranding is the next step in that transition to a unified brand.”

In the coming weeks, signage and branded materials will be updated with the Ascension name and logo at all Ascension hospitals and outpatient facilities in southeast Michigan, making “Ascension” the first word in every name.

St. John Hospital and Medical Center will become Ascension St. John Hospital, St. John Macomb-Oakland Hospital will become Ascension Macomb-Oakland Hospital, St. John River District Hospital will become Ascension River District Hospital, Brighton Center for Recovery will become Ascension Brighton Center for Recovery, Providence-Providence Park Hospital will become Ascension Providence Hospital, and Ascension Crittenton Hospital will become Ascension Providence Rochester Hospital.

The renaming of the remaining Michigan facilities will be rolled out in phases. These facilities include Borgess Medical Center, Borgess-Lee Memorial Hospital, and Borgess-Pipp Hospital in the Kalamazoo region; Genesys Regional Medical Center, serving the Flint/Grand Blanc area; St. Joseph in Tawas City; and St. Mary’s of Michigan with hospitals in Saginaw and Standish.

The renaming of Ascension Crittenton Hospital to Ascension Providence Rochester Hospital signals its formal transition to a Catholic hospital and will include increased clinical integration, physician integration, and service line integration with Ascension Providence Hospital.

Ascension Providence Rochester Hospital will adopt the Ascension mission statement, implement a spiritual care program with chaplains available, establish an ethics committee and educational programs, participate in the Catholic Health Association’s Community Needs Assessment process, add a chapel to the facility, and continue to follow the ethical and religious directives while providing care.

Ascension operates 15 hospitals and hundreds of related health care facilities in Michigan, employing about 26,000 associates. Ascension is the largest nonprofit health system in the United States and the world’s largest Catholic health system.

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