Park West Gallery in Southfield Wednesday unveiled its Reveal collection, which incorporates augmented reality into works of art through an app. Tim Yanke is the first artist to design work for the new experience.
Yanke teamed up with the gallery for the launch, creating a work titled “Peta Louthias.” The artwork includes a cluster of butterflies that are sculptographed, or created from the new method that uses 3-D printing and painting. Viewers also can look at the piece through the new Reveal app, which portrays the butterflies flying off the campus and around the room.
“I want my paintings to inspire curiosity in every viewer,” says Yanke. “This can only be accomplished by a marriage of visual dialogue and personal interaction. With Reveal, my paintings won’t just hang on your walls, they’ll interact with you in a very real way.”
Yanke’s collection is the first of many planned for the Reveal platform. The virtual experience will differ for each work, and each artist will be involved in designing what is revealed when viewers explore their work through the app.
“Reveal adds a whole other dimension to the work,” says Jason Betteridge, senior auctioneer at Park West. “Now, our collectors can have these secret worlds hiding in the art on their walls, and they’re the only ones who will know how to unlock them. The level of interest we’re seeing in this new augmented reality experience is completely unprecedented.”
The Tim Yanke Reveal collection is available exclusively through Park West Gallery.
“We are constantly looking to innovate,” says Albert Scaglione, founder and CEO of Park West. “The Reveal platform gives artists an exciting new tool to enrich their artwork in ways previous generations never could’ve imagined.”
Park West Gallery has served more than 2 million customers since 1969.
