Applied Intuition in Royal Oak, Porsche Team Up to Develop Auto Software Update Systems

Applied Intuition, a Silicon Valley-based vehicle software supplier with offices in Royal Oak and Ann Arbor, is partnering with the German sports car manufacturer Porsche AG to develop automotive software.
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Porsche car receiving software update
Porsche and Applied Intuition, with offices in Ann Arbor and Royal Oak, are teaming up to develop new software update systems. // Rendering courtesy of Porsche

Applied Intuition, a Silicon Valley-based vehicle software supplier with offices in Royal Oak and Ann Arbor, is partnering with the German sports car manufacturer Porsche AG to develop automotive software.

The goal of the partnership is to maintain software ownership and reduce dependencies on black-box suppliers as well as improve software update speed.

“Software and AI development is very different from traditional hardware-driven automotive development,” says Qasar Younis, co-founder and CEO of Applied Intuition. “Integrating and updating different software and AI components can be especially challenging, and that is where our expertise comes in as an AI-first software company.”

In the latest generation of vehicles, software is becoming increasingly important. It is essential to regularly integrate, and update software components purchased from different vendors.

Porsche will use the new system along with software best practices and continuous integration/continuous deployment (CI/CD) processes to deploy and manage software to future vehicles through an off-board platform.

An extensive set of tools supports end-to-end software validation, ranging from software-in-the-loop (SIL) to hardware-in-the-loop (HIL) and vehicle testing. The collaboration with Applied Intuition should enable Porsche to design the software of its future vehicles with specific customer solutions.

“Applied Intuition has been an important software partner for us and will help us to better understand software in every part of the vehicle,” says Michael Steiner, member of the executive board research and development at Porsche. “Testing may then be done software-based and earlier in the development process. With that, we can iterate faster and focus on building the best possible consumer experiences. This cooperation will strengthen Porsche’s software know-how, complementing and supporting activities within the Volkswagen Group.”