Icon Interactive, an Ann Arbor-based digital agency, has opened a Detroit office at 1422 Brush St. near Music Hall Center for the Performing Arts. The loft space showcases Icon’s portfolio of digital innovation, including augmented and virtual reality experiences.
“I believe our concentration on virtual and mixed reality is in line with the spirit of the city: pushing new ideas and moving beyond traditional thinking that helps define the future,” says Rob Cleveland, CEO of Icon.
The new space was designed with an open, industrial feel meant to lend itself to collaboration with clients, partners, and staff. The company’s other campuses are in New York City and Boston.
“Our Detroit office is part workspace and part learning lab, meant to give our clients hands-on access to the latest extended reality technologies for training, marketing, engineering, and more,” says Carl Winans, mixed reality lead at the Detroit office. “It’s a place to create context for conversations and bring the future forward.”
Icon has worked with clients in the automotive, music, health care, and consumer products industries and more. The new office had a grand opening on Thursday, Nov. 7. Well-known clients include Jennifer Lopez, BMW, Bob Dylan, Jaguar, Ann Arbor Distilling Co., Fiat Chrysler Automobiles, the University of Michigan, and more.