Ann Arbor’s Icon Interactive Acquires Australian Digital App Studio

Icon Interactive, a digital marketing agency based in Ann Arbor with an office in downtown Detroit near the Music Hall Center for Performing Arts, has acquired Hydric PTY, a digital app studio in Brisbane, Australia.
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Icon Interactive, Hydric PTY
Icon Interactive has acquired Australia’s Hydric PTY. Pictured is a virtual reality experience by Icon. // Image courtesy of Icon Interactive

Icon Interactive, a digital marketing agency based in Ann Arbor with an office in downtown Detroit near the Music Hall Center for Performing Arts, has acquired Hydric PTY, a digital app studio in Brisbane, Australia.

Hydric PTY specializes in developing enterprise-level mobile and web experiences for companies including Bose, MTV, Reebok, Spotify, Sony, and Twitter. The company serves millions of end users around the globe. Hydric focuses on creating mobile platforms that can serve high-demand feature sets with minimal management and resources.

“This acquisition really cements what has been an ongoing relationship with Hydric for a few years now,” says Rob Cleveland, CEO of ICON Interactive. “We recognized that each organization comes into this with very similar values, skills, and a sense of determination in finding great solutions for clients.

“Hydric brings an amazing group of people, a fantastic portfolio, and a work ethic that is very similar to the rest of our company. Bringing these two organizations together was an easy decision.”

As a part of Icon’s Future Forward campaign, the acquisition follows the inclusion of Deep Canvas in the fall of 2019. Deep Canvas specializes in virtual reality experiences and digital training services.

Cleveland says the Hydric team complements the addition, creating a group capable of rendering complex digital products and interactive experiences across the digital spectrum on mobile devices and emerging XR platforms.

“Our vision for Hydric was always to be a global technology studio and the preferred creative technology partner for our clients,” says David Lowry, CEO of Hydric. “Icon Interactive shares that vision, and together we complement each other’s capabilities, enhancing our offerings to existing and future clients.”

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