Amway Report: Entrepreneurship Can Be Taught, But Education Lags


While most people believe entrepreneurship can be taught, only 40 percent consider their educational options satisfactory, says a new report from Ada-based Amway, near Grand Rapids.

“Entrepreneurs advance ideas that enrich our society and our lives,” says Isabell M. Welpe, chair of strategy and organization of the School of Management at Technische Universitat Munchen in Munich, Germany, which conducted the survey with Amway. “Policymakers should seize this chance by initiating entrepreneurship education targeted at younger generations.”

In the survey that polled nearly 44,000 people in 38 countries, 42 percent of respondents rated basic business skills as the most crucial aspect of entrepreneurship education, followed by leadership and management skills and entrepreneurship in practice, at 37 percent each.

Most respondents said they would like to see entrepreneurship taught in secondary education schools, as well as at special start-up programs and within universities. On average, 75 percent of respondents have positive attitudes toward entrepreneurship, with those under 35 years the most optimistic, at 80 percent.

“We must use this key insight to continue fostering the entrepreneurial spirit and create a global culture that unleashes the capabilities of younger people,” says Doug DeVos, president of Amway.

Entrepreneurial potential remained high as well, with two out of five respondents saying they can imagine starting a business. Findings showed a correlation between the two factors: In countries where people were more positive about entrepreneurship, a higher percentage can also imagine starting a business.

Last year, Amway posted $11.8 in revenue, and was ranked the top direct-selling business in the world by Direct Selling News. Founded in 1959, the company has more than three million Amway distributors, 21,000-plus employees, and operates in more than 100 countries and territories.

To read the full report, click here.