Amway Launches Luxury Skincare Line in the U.S.


West Michigan-based Amway, a direct selling company, has launched its Artistry Supreme LX collection, a skincare line featuring anti-aging properties, in the United States.

The collection, which is from Amway’s Artistry skincare and color cosmetics brand, consists of the Artistry Supreme LX Regenerating Cream and Artistry Supreme LX Regenerating Eye Cream.

Both products contain ingredients with anti-aging properties, such as Gardenia Grandiflora stem cell extracts and a 24-karat gold technology that provides optical light diffusion to impact the appearance of wrinkles.

Other ingredients in the collection include those harvested from Amway’s organic farms, such as Green Acerola Cherry Extract, an antioxidant that helps protect skin from the environment; patented Nutrilite Spinach Leaf Extract, which helps boost skin’s ability to repair itself; and Rhodiola Complex, which help resynchronize the skin’s biorhythms.

“The Artistry Supreme LX Collection is a luxury skincare line like none other from the Artistry brand,” says Jackie Nickel, chief marketing officer for the Americas at Amway. “After using these incredibly luxurious formulas, the results are striking — skin looks younger and firmer.”

Founded in 1958, Artistry products, which feature packaging with a jewel-like metallic gold finish, are sold through more than three million Amway distributors in more than 100 countries and territories worldwide. Amway has annual revenue of $9.5 billion, and its independent sellers also sells products for the company’s mineral and dietary supplement brand, Nutrilite vitamin, and water treatment systems brand, eSpring.

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