Amway Launches Campaign to Fight Childhood Malnutrition


Amway has launched a global initiative to prevent childhood malnutrition by teaming up with nonprofit organizations to distribute the nutritional supplement Nutrilite Little Bits to in-need children aged 6 months to 5 years old.

As part of the Nutrilite Power of 5 Campaign, the Ada-based company is working with with CARE, an Atlanta-based organization fighting global poverty, as well as local humanitarian groups, to provide the supplement to nearly 3,000 children in Mexico and Zambia. Each nutrient powder packet contains 15 vitamins and minerals.

“The development of Little Bits supplement and the Nutrilite Power of 5 Campaign will have a huge impact on the lives of malnourished children around the world,” says Liz McLaughlin, associate vice president for CARE. “When you mobilize resources from all around the globe, the outcome is sure to be impactful.”

The campaign plans to expand to 17 countries by 2016, says Steve Van Andel, Amway chairman. “We want to help more children reach their fifth birthday and get a healthier start in life,” he says.

According to the World Health Organization, about 3 million children under the age of 5 die each year from causes related to malnutrition.

Fore more information about the Nutrilite Power of 5 Campaign, visit