Amcor in Ann Arbor Launches Global ‘Choose Plastic’ Marketing Campaign

Ann Arbor’s Amcor has launched a global “Choose Plastic” marketing campaign in an effort to educate consumers, customers, and other stakeholders on the benefits of plastic packaging.
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Amcor diagram
Amcor has launched an educational “Choose Plastic” marketing campaign. // Illustration courtesy of Amcor

Ann Arbor’s Amcor has launched a global “Choose Plastic” marketing campaign in an effort to educate consumers, customers, and other stakeholders on the benefits of plastic packaging.

The initiative is designed to clear up common misperceptions regarding plastic packaging, demonstrate where PET stands versus other packaging types, including glass, cans, and Tetra aseptic boxes, and help customers educate their employees, legislators, and consumers.

“Plastic packaging gives our customers a safe, responsible, and recyclable way to deliver products to their consumers,” says Eric Roegner, president of Amcor Rigid Packaging. “PET is infinitely recyclable (with existing technologies, including chemical recycling), and its carbon footprint is less than glass and other packaging materials. But there is still room for improvement, which is why we are working together with our customers and industry partners to boost recycling rates, increase the proportion of recycled content in the plastics we use, and reduce the waste in landfills and nature. Our goal is to create an overall positive impact for all stakeholders.”

PET containers are lightweight, shatterproof, transparent, recloseable, and resealable. Studies also show they generate less greenhouse gas emissions than aluminum cans and glass, require fewer fossil fuels to produce than aluminum cans, and have fewer transportation costs than glass.

About 90 percent of the PET that goes into recycling bins is recycles, while only 49 percent of cans, 40 percent of glass, and 16 percent of Tetra aseptic boxes are recycled.

About 97 percent of Amcor Rigid Packaging’s bottles and jars are designed to be recyclable. The company has pledged to develop all of its packaging to be recyclable or reusable by 2025.

Amcor is working with associations such as The Plastics Industry Association, NAPCOR, and The Recycling Partnership to promote plastics, increase recycling rates, and driving greater use of post-consumer materials. It is also working with environmental organizations such as the World Wildlife Fund and the Trash Free Seas Alliance to eliminate plastic waste.

Amcor creates packaging for the food, beverage, pharmaceutical, medical, home and personal care, and other industries. It has operations that span about 250 locations in more than 40 countries.

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