Alps Alpine in Auburn Hills Partners to Deliver Premium Auto Audio Systems

Alps Alpine in Auburn Hills, a manufacturer of electronic components and automotive infotainment systems since 1948, is teaming with McIntosh Group Inc. in New York to deliver new premium audio systems to the automotive industry
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Premium Auto Audio System
Alps Alpine in Auburn Hills is teaming with McIntosh Group Inc. in New York to deliver new premium audio systems to the automotive industry by 2021. / Photo courtesy of Alps Alpine

Alps Alpine in Auburn Hills, a manufacturer of electronic components and automotive infotainment systems since 1948, is teaming with McIntosh Group Inc. in New York to deliver new premium audio systems to the automotive industry.

The collaboration for select vehicles entails a technical alliance between Alps Alpine and McIntosh Group audio brands McIntosh Laboratory Inc. and Sonus Faber. The latter company is an Italian firm specializing in high-end audio equipment, handcrafted speakers, and headphones.

The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide.

The offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators and power inductors; electronic shifters, remote keyless entry systems, and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone app and blockchain technology, and remote monitoring.

For several decades, McIntosh Laboratory and Sonus Faber have offered top-of-the-line home audio systems.

“Our partnership with McIntosh Group allows Alps Alpine to build on (our) legacy and elevate our offerings” says Koji Ishibashi, vice president of display and sound business and engineering at Alps Alpine. “We’re confident that together we will set a new standard for performance and execution of factory-branded automotive audio systems.”

Alps Alpine will be leading the system integration with OEM partners. It will design and develop speakers and amplifiers with McIntosh Laboratory and Sonus Faber patented technologies.

Engineers from McIntosh Laboratory and Sonus Faber and Alps Alpine will collaboratively work on tuning the sound systems to recreate the authentic sound quality of each brand, in the respective vehicles.

“We felt this was a perfect partnership since Alps Alpine and McIntosh Laboratory share the same values regarding in-cabin sound reproduction,” says Charlie Randall, McIntosh Group CEO and president of McIntosh Laboratory.

Vehicles equipped with McIntosh Laboratory and Sonus Faber sound systems as original equipment will be available in 2021.

 

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