Ram, a brand of FCA, which has its North American headquarters in Auburn Hills, unveiled the 2019 Ram 1500 Lone Star edition at the Dallas Auto Show on Wednesday.
The Ram 1500 Lone Star, the brand’s top-selling truck in Texas, offers buyers a balance of strength, capability, technology, and comfort.
“The hard-working appeal of the Ram Lone Star has made it a favorite among Texas truck buyers,” says Mike Manley, head of Ram brand. “Trucks are an important part of Texas life, and Ram trucks are proven to last. Ram’s long-lasting reliability has helped the Ram 1500 cement the highest owner loyalty of any half-ton pickup.”
In the 2019 edition of the truck, chrome door handle centers, a bright grille, 18-inch aluminum wheels, fog lamps, 60/40 split rear bench seat and a leather-wrapped steering wheel with audio controls all come standard.
The interior is redesigned, using new features, technology, and premium materials.
The new Ram 1500 Lone Star also offers several option packages including a Bed Utility Group, a 4×4 Off-road Group, a Protection group, Trailer Tow Mirrors and Brake Group, Max Towing Package, and Premium Lighting Group.
Other options include Active Level Air Suspension, electric-locking rear axle, blind-spot monitoring, and 20-inch aluminum wheels.
The Lone Star will initially be offered with the 5.7-liter HEMI V-8 engine. A powerful and fuel-efficient HEMI with the eTorque mild hybrid system is also available.
The 2019 Ram 1500 Lone Star will go on sale in the first quarter of 2018. They will be manufactured at FCA’s Sterling Heights Assembly Plant.