Alfa Romeo Design Studio Creates Las Vegas-style Livery for F1 Racer

When Formula 1 drivers Valtteri Bottas and Zhou Guanyu hit the Las Vegas strip this weekend for the Las Vegas Grand Prix, they will be driving Alfa Romeos that are dressed for the occasion.
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Alfa Romeo race car
Alfa Romeo artists merged Italian style with Las Vegas glitz for its Las Vegas Grand Prix livery. // Photo courtesy of Alfa Romeo

When Formula 1 drivers Valtteri Bottas and Zhou Guanyu hit the Las Vegas strip this weekend for the Las Vegas Grand Prix, they will be driving Alfa Romeos that are dressed for the occasion.

The Alfa Romeo Centro Stile (Style Center) in Turin, Italy — part of Stallantis, which has its North American headquarters in Auburn Hills — merged Italian style with Las Vegas glitz for the special racing livery.

The look, created specifically for the all-new race venue in Sin City, was revealed late Wednesday evening in the lobby of the Aria Hotel in Las Vegas where Alfa Romeo has created a special fan experience.

According to the automaker, the livery was created ad hoc by Alfa Romeo Centro Stile artists, inspired by the Entertainment Capital of the World, famous for its luxurious casinos and card-play.

The car is all-black, with playing cards featuring red four-leaf clovers and Heart suits. The Quadrifoglio symbol, which identifies Alfa Romeo’s highest-performance creation replaces the three-leaf clover for the Clubs suit. Metallic gold and red accents complete the original design. The number six is included in the middle of the Hearts cards, as a tribute to Alfa’s six-year partnership with the Sauber racing team. The wheels are covered in metallic gold with red accents.

The livery extends beyond the car itself, to the race suits of the Alfa Romeo drivers. Gold Quadrifoglio logos mark the brand’s performance trim anniversary on the driver’s chests; the golden color also is used for the drivers’ names and numbers.

Immediately following the livery reveal, driver Bottas received a touch up on his signature mullet haircut from celebrity stylist Matthew Collins.

The Las Vegas Grand Prix will be shown on ESPN at 1 a.m. Sunday morning in the eastern time zone.