Alfa Romeo Brings Back 33 Stradale as $1.6M Halo Car

Alfa Romeo, part of Stellantis in Auburn Hills, has announced the rebirth of the “fuoriserie” (custom-built) 33 Stradale. With 33 exclusive units, the new two-seater coupé combines Alfa Romeo’s heritage and future craftsmanship.
Alfa Romeo Stradale
Alfa Romeo has announced the rebirth of the 33 Stradale with 33 exclusive units. // Photo courtesy of Alfa Romeo

Alfa Romeo, part of Stellantis in Auburn Hills, has announced the rebirth of the “fuoriserie” (custom-built) 33 Stradale. With 33 exclusive units, the new two-seater coupé combines Alfa Romeo’s heritage and future craftsmanship.

The new vehicle brings the same recipe for the historic car considered by many to be among the most beautiful ever, the 1967 33 Stradale. The cost of the new limited-edition “halo” car is around $1.6 million.

The new 33 Stradale was developed at the recently created Alfa Romeo “Bottega,” where the brand’s designers, engineers, and historians initially met with potential buyers to create each car, as in Renaissance artisan boutiques and workshops of renowned Italian coachbuilders.

“With the new 33 Stradale, we wanted to create something that lived up to our past, to serve the brand, and to make the Alfisti fandom proud,” says Jean-Philippe Imparato, CEO of the Alfa Romeo brand.

“Such a result could only have been achieved thanks to the expertise, hard work, and passion of our team, with the support of management who have the clear ambition to contribute to writing chapters in the brand’s future, in full respect of its unique history. This is the brand’s first fuoriserie (custom-built) car since 1969, and I promise it won’t be the last.”

Produced by the Alfa Romeo Centro Stile, the new 33 Stradale is inspired by the historic 1967 model, with enrichments to the sculptural beauty and design elements from Alfa Romeo’s new language of style.

The forward design has a powerful and muscular stance. Standout features include the iconic shield and complex elliptical-base lighting.

The profile is dynamic and slender, with butterfly doors that feature two large air inlets. The body is projected forward, with surfaces modeled according to Alfa Romeo’s formal expression. Corner openings of the doors and the large wraparound sunroof give the driver a unique, aircraft cockpit view. Opening the bonnet and doors enhances the car’s theatrical design.

The “brutal” rear design is balanced by the sinuous front with the maximum height located in the middle of the roof, a unique design element. The space expresses the strength of the car courtesy of the truncated tail, a V-shaped graphic and the round taillight clusters.

The car also slips through the air with aerodynamic efficiency. A Cx of 0.375 at zero Cz is achieved without the aid of active systems.

Two trim levels are available: Tributo and Alfa Corse. The interior is an example of minimalistic design aimed at the greatest possible driving engagement without distracting the driver. The limited number of controls for common systems can be found on the center console.

Directly ahead of the driver is the 3D telescope display, which engages the driver in a first-of-its-kind interaction.

The steering wheel is devoid of all its usual buttons. The cockpit-style instrument panel features controls located at different levels, including overhead, in the lining of the roof.

The aviation-inspired dashboard and central tunnel employ materials such as aluminum, carbon fiber, leather, and Alcantara. Wraparound seats reinterpret those of its forerunner, ensuring comfort and ergonomics. Every detail is designed to create an exclusive and engaging environment, maintaining the aesthetic and technical heritage of the 1967 33 Stradale.

The Alfa Romeo team has set the ambitious goal of offering a driving experience as a track car, yet in a model suitable for everyday use on the road, without compromising comfort and safety. Working with F1 driver Valtteri Bottas, the Finnish champion will support the car’s tuning at the Balocco Proving Ground in Vercelli province of Italy, thus bringing F1 experience into everyday driving and ensuring Alfa Romeo’s unmistakable handling.

The new Alfa Romeo can be fitted with a V-6 twin-turbo engine delivering more than 620 horsepower. Routed through an eight-speed DCT gearbox to the rear wheels, an electronic limited-slip differential assists in putting force to ground.

The optional BEV configuration delivers more than 750 horsepower with a WLTP range of 450 km. The top speed is 206 mph/333 km/h with a 0 to 100 km/h time of less than three seconds.

The new 33 Stradale includes a double-arm, active suspension. A front axle lift system enables the lifting of the front when passing obstacles, such as bumps, rails, or when entering parking lots or garages, to avoid damage to the bodywork.

The driver can activate this function via the “Assetto” (setup) control on the center console, when driving under 40 km/h. The hydraulic system raises the front axle by nearly 50mm to overcome the obstacle. The system returns to the standard height by manually deactivating the system or when exceeding the set speed limit.

The aluminum H-frame and carbon-fiber monocoque provide rigidity and lightness. To ensure high qualities of rigidity and safety, a roof structure has been engineered in carbon fiber and aluminum, which supports the hinged butterfly doors. The window frames also are made of carbon fiber. Continuing with the lightweight theme, the rear window is made from polycarbonate.

A drive mode selector on the central tunnel has two modes of operation. Strada (road) mode is engaged when the car is started, which ensures smooth power delivery, mild pedal sensitivity, compliant suspension, and active exhaust valves that will not open below 5,000 rpm.

In Pista (track) mode, the customer chooses an adrenaline-fueled, open exhaust valve option with peak power, increased pedal sensitivity, and firm suspension for greater handling. Fast Start (launch control) is available via the Quadrifoglio button on the center tunnel. The system works the gearbox, traction control and power delivery to maximize acceleration by avoiding wheel slippage. In Pista mode, the driver can also choose to deactivate the traction control systems.

The Alfa Romeo brake-by-wire system and Brembo carbon-ceramic brakes offer a high-level performance stopping power — from 100 km/h to 0 in under 33 m. Control of braking pressure and stability depends on which drive mode is selected.

Produced by Brembo for Alfa Romeo, carbon-ceramic brakes guarantee high performance and ensure reactive braking with a reduced fading effect at high temperatures. In the front and rear, the discs are ventilated and perforated with a six-piston monobloc caliper in aluminum in the front and four-piston system in the rear.

The 33 project created a need for the Alfa Romeo Bottega, a team of professionals who have worked closely with customers to design 33 unique and exclusive vehicles. The Bottega is inspired by Renaissance workshops and 1960s coachbuilders.

Likewise, customers were involved in the creative process from the beginning of the 33 project. The first meetings with some customers took place at the 2022 Monza Grand Prix, where the opportunity to express desires began. Within a few weeks, all 33 units were sold.

The Bottega is headquartered in the Sala del Consiglio of the museum in Arese, where the design of the 1967 33 Stradale was approved. To ensure history and iconic character are respected, final approval of each car was completed by the 33 Committee. Chaired by the CEO of Alfa Romeo, the group includes brand leadership in various departments.

The 1967 33 Stradale entered the world of auto racing and scored an immediate victory. That was the first in a long line of successes, including victories at The Championship for Makes in 1975 and 1977.

On the wave of enthusiasm, Alfa Romeo produced the 33 in a very limited edition for private individuals, as a fuoriserie (custom-built) car that combined the performance of the Tipo 33 racing car with comfort and drivability suitable for everyday use. The design was entrusted to Franco Scaglione.

Founded in 1910 in Milan, Italy, Alfa Romeo has designed and crafted some of the most stylish and sporty cars in automotive history.

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