Troy’s Affinity Bands, a company that offers customized accessories for wearable technology, said it has experienced 500 percent month-over-month growth since it launched its collegiate line of products two years ago. The momentum reflects the growing demand for wearables and smart watch personalization.
According to Neil Cyber (9to5Mac), Apple wearables shipped 60 to 70 million units in 2019 and is on pace this year to outsell the entire Swiss watch industry.
In 2019, Affinity introduced debossed bands compatible with Apple’s smart watch, launched leather smart watch bands that are made in the U.S., introduced Major League Baseball branded products, created a dual pin quick-release silicone sport band compatible with all smart watch brands, created branded Airpods pro case covers for all licenses, and added Hi-Tec branded products to its offerings.
“With a growing portfolio of brand partnerships and unique designs, we are well-positioned to continue delivering an ever-growing collection of stylish wearables for customers’ tech devices,” says David Schowalter, CEO. “Affinity Bands serves as a bridge that brings together the world’s most recognized sports, fitness, and lifestyle brands with the technology people are using (smart watches, fitness trackers, and home technology assistants), allowing consumers to merge their personal relations with their favorite tech.”
With more than 200 active licenses and more than 10,000 products, Affinity Brands continues to grow its portfolio of brand relationships, which includes manufacturing bands for Game Time (NFL, MLB, NHL, and MLS), and through direct licenses with the NCAA, fraternities, sororities, the U.S. military, and a growing portfolio of lifestyle brands. The company’s products include smart watch bands, customized wraps for smart home tech, customized Apple Airpods cases, and more.