Ada-based Amway Releases Luminous Makeup Primer, Eye Shadow Palettes


Ada-based Amway, a direct selling company, has unveiled a new primer with SPF 35 that’s designed to minimize the appearance of pores.

“What sets our formula apart is the infusion of Artistry Exact Fit technology,” says Jackie Nickel, chief marketing officer for the Americas at Amway. “Our exclusive blend of Tahitian pearls and optical prisms creates a flawless look that mimics the look of real skin, only better.”

Nickel says the primer comes in one universal shade and is designed to prepare skin for makeup application. She says the product filters light and creates a luminous effect to blur imperfections.

Artistry Exact Fit Beauty Balm Perfecting Primer is oil free, non-acnegenic, and non-comedogenic. The product launches this month and is available exclusively through a network of Amway distributors.

IN RELATED NEWS, Amway now offers coordinated eye shadow, blush, and eye pencil palettes. 

“With sophisticated yet simple-to-achieve color solutions, we’re allowing women to put their best face forward and discover their distinctive ‘Artistry’ look,” Nickel says. “Curated shade selections make finding their perfect palette easy and even fun.”

The palettes feature four eye shadow colors with finishes ranging from metallic to matte in a powder formula. It also offers blush in matte and satin finishes along with a dual-ended eye pencil enriched with conditioning Jojoba oil, Vitamin E, and cottonseed oil.

The product also launches this month.​